Marketing Manager

About the Role

Join Recipe Bro as our Marketing Manager to lead social media strategy and build partnerships with food creators across Instagram, TikTok, YouTube, and emerging platforms.

Responsibilities

• •Develop and execute comprehensive social media marketing strategies across all platforms
• •Build and manage relationships with food influencers, chefs, and content creators
• •Create and manage creator partnership programs and affiliate campaigns
• •Produce engaging content showcasing Recipe Bro features and user success stories
• •Monitor social media trends in food, cooking, and recipe content
• •Collaborate with product team to develop creator-focused features
• •Manage social media advertising campaigns and budgets
• •Track and analyze marketing metrics, ROI, and campaign performance
• •Coordinate with influencers for product launches and feature releases
• •Build Recipe Bro's brand presence in the food creator community

Requirements

• •Proven experience in social media marketing and influencer partnerships
• •Deep understanding of Instagram, TikTok, YouTube, and Pinterest ecosystems
• •Experience working with content creators and managing influencer campaigns
• •Strong knowledge of social media analytics and marketing tools
• •Excellent written and verbal communication skills
• •Data-driven mindset with ability to analyze campaign performance
• •Experience with social media scheduling and management tools
• •Passion for food, cooking, and recipe content
• •Ability to identify and engage with trending food creators

Nice to Have

• •Personal experience as a food content creator
• •Existing relationships with food influencers and creators
• •Experience in food tech or recipe app marketing
• •Knowledge of video editing and content creation tools
• •Understanding of SEO and content marketing
• •Experience with community management
• •Familiarity with user-generated content campaigns
• •Background in growth marketing or user acquisition

Benefits & Perks

• ✓Competitive salary range of $30,000 - $40,000 USD
• ✓Fully remote position with flexible working hours
• ✓Health, dental, and vision insurance
• ✓401(k) with company matching
• ✓Creator partnership budget to work with
• ✓Opportunity to attend food and creator events
• ✓Annual learning and development budget
• ✓Latest marketing tools and software
• ✓Work directly with top food creators globally